Scripting, editing, workflows, and repurposing strategies for short-form video.
5 posts
Every 'algorithm secret' is survivorship bias with a thumbnail. You can't crack YouTube, so build the one thing that earns attention on any channel: a faceless channel consistent enough that the catalog becomes the distribution.
Every viral faceless template that hits your feed has a half-life. Here's why the playbook decays, what the data says, and what to do once the trick stops working.
Most hook templates promise 80+ scores. We tested 50 of them through our deterministic Hook Grader rubric — only 3 actually hit the Excellent band. Here's the feature stack that separates Strong from Excellent.
Faceless Shorts live or die by the script. Here's a 4-part formula that keeps viewers watching when there's no face to hold attention.
Short-form video isn't about dopamine hacks. It's about curiosity, closure, and cognitive ease. Here are 7 psychological levers that keep viewers watching till the end.