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What your channel costs, and what it has to earn

Per-video cost is the number everyone quotes and the one that hides the most. Put your own figures in and see the true cost once tool spend is spread across your output — plus how many views each video needs before the month pays for itself.

Your numbers

Nothing is sent anywhere. The maths runs in your browser.

$

Subscriptions and software, before any per-video cost

$

Freelancers, credits, stock — the variable part

What you actually publish, not what you plan to

$

Your earnings per 1,000 views, from YouTube Studio

Your own last 10 videos, not a channel you admire

What that means

True cost per video
$57.33

Tool spend included

Monthly cost
$860

Fixed plus per-video

Monthly revenue
$120

At your RPM and views

Monthly shortfall
-$740

Revenue less cost

To break even

  • Each video needs about 14,333 views, against the 2,000 you average now.
  • At $8.00 earned against $12.00 spent per video, publishing more loses more. Retention has to move before volume does.

Where your spend sits

Five bands, and the constraint that actually bites in each. Figures come from our cost-per-video breakdown, which cites its sources.

  • Bootstrapped DIY

    $0–$50

    You script, voice and assemble everything yourself with AI tools. Under $3 per video.

    You are the bottleneck for every video, and nothing runs when you stop.

  • Traditional automation with freelancers

    $350–$600

    You hire out scripts, voice, thumbnails and editing at roughly $1-$1.50 per finished minute.

    The risk is operational: one dropped editor stalls the pipeline.

  • AI-assisted assembly

    $660–$700

    Tools turn a script straight into a finished video, aiming for a 20-25 minute video every other day.

    The hard part is tool fluency — knowing where the handoffs break.

  • High-quality automation

    $1,000–$2,000

    Better scripts, voice, visuals and tighter QC — the band where a channel starts to have exit value.

    Quality is unforgiving, but retention compounds in your favour.

  • Branded faceless channels

    $2,500–$5,000

    A recognizable brand on top of the faceless format: consistent identity, defensible style.

    Everything below has to already work before this tier pays back.

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